First Else Unveiled – Is The Revolution Coming?

Wednesday 25th November 2009 - 19:58

Previewed in October at ACCESS Day in Japan, the First Else, the first mobile device deploying the ELSE INTUITION platform, was unveiled yesterday in London.

ELSE INTUITION is a new and, as the companies claim “groundbreaking” mobile platform jointly developed by ACCESS, Tokyo-based provider of software technologies to the mobile and beyond-PC markets, and Emblaze Mobile - Israeli technology design house for mobile devices.

ELSE INTUITION combines ACCESS Linux Platform v3.0, ACCESS' flagship mobile Linux platform, with innovative user interface and a suite of services provided by Emblaze.

Thanks to the combination of ACCESS Linux Platform v3.0 and an advanced user interface engine, the platform delivers “a highly compelling and differentiated user experience, coupled with state-of-the-art hardware, accelerated 2D/3D graphics and elegant transition effects,” as the companies say.

They also assure that all data and content, including contacts, appointments, videos and photos can be rendered anywhere, not just within a single dedicated application. That gives users “faster, easier and more consistent access to their information.”

Coming in Q2 next year, the First Else is a first device that deploys the new platform.

The companies say “the device actually becomes the application”, which means that First Else would focus on applications rather than standard mobile phone functions, according to Amir Kupervas’, CEO of Emblaze explanation.

The device provides functionality that for the first time is able to match that of standalone off-the-shelf dedicated devices, such as digital cameras, top-ranked MP3 players, best-in-class GPS devices, and more, “while maintaining an exceptional ease and simplicity of use.”

First Else comes with TI OMAP 3430 processor, 3.5" FWVGA 480x854 capacitive touch screen, microSD slot that will allow for a 32GB storage capacity, 5 MP camera with auto-focus and advanced stabilization technology, Bluetooth, HSDPA and Wi-Fi connectivity, standalone GPS and A-GPS, tilt, proximity and light sensors with adaptive handling and 1450mA battery.

"Our vision is to create a revolutionary mobile solution that will change users' experience in the mobile arena. Imagine a device that is not a phone surrounded by gimmicks you will not use; where the camera literally replaces your digital camera; you get real-time push email wherever you are on the globe; almost every song and film in the world is one click away; and any one of its multitude of features is reached with no more than one light gesture of your finger and not buried deep inside folders within folders. If you imagine this, you imagine the first ELSE and the capabilities created with ELSE INTUITION. And yes - it is definitely something ELSE," Kupervas said.

According to Tomihisa Kamada, president of ACCESS, Emblaze came to them with a “thought-provoking” concept to “shake up” the mobile industry. “I am delighted that ACCESS has been able to provide the software to make it happen," he said.

The ACCESS Linux Platform v3.0 is compliant with LiMo Foundation specifications and employs ACCESS' NetFront Browser. The company says its Advanced UI Engine enables development of state-of-the-art user interfaces with advanced graphical effects, and allows complete modification of applications' "look and feel" without requiring changes to the applications' code. It also supports full hardware graphics acceleration via OpenGL ES 2.0.

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