MWC 2011: Digital Watermarking from Digimarc

Friday 4th March 2011 - 15:24

Digimarc is a provider of enabling technologies that create digital identities for all forms of media and many everyday objects.

The embedded digital IDs are imperceptible to humans, but not to computers, networks and devices like mobile phones, which can now use cameras and microphones as sensory inputs to "see, hear and understand" the world around them within the context of their environment.

At the Mobile World Congress the company launched the Digimarc Discover Online Services Portal (OSP), completing the Digimarc Discover Platform which now includes easy embedding of digital watermarks into magazines, newspapers, and other print publications to create many new media experiences on smartphones.

The Digimarc Discover OSP is a web-based service for newspaper and magazine publishers, marketers, and advertisers to link articles and advertisements to enhanced content, interactive ads and many other multi-sensory experiences.

Digital watermarks embedded via the OSP can easily be detected by consumers using the Digimarc Discover mobile application available for download from iTunes or the Android Market, as well as a number of third party mobile applications that include the Digimarc Discover feature, such as Clic2C, Winkcode, Print2Web, eMotion Mobile, and iClic.

In Barcelona, we talked to Bruce Davis, Chairman and CEO of Digimarc.

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