There you are, leisurely perusing Twitter (as one does), when the stinking funk of marketing speak smacks your cerebellum like a Mack truck: "Want to grow your presence on Twitter? Reach more people with your Tweets using Promoted Accounts. Learn more today!" It has begun.
Too serious? Perhaps, but today's news that Twitter's "Promoted Tweets" (read: adverts) are now also part of Twitter's search results is unfortunate at very least. For one, it takes the point of search and adds confusion -- why would Pizza Hut's new, hand-tossed pizza show up in results for, say, unrest in Ukraine? Here's hoping the algorithms are smart enough to avoid messy situations like that.
It's long been the case that (contextual) ads show up in Google search results, but in the case of Twitter search we've come to expect an ad-free experience. As Twitter product manager Nipoon Malhotra says in the announcement, "One of the best ways for users to discover what's happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest." That the logic following such a statement goes directly to advertising is, again, unfortunate. We've yet to see any promoted tweets in our search results just yet, but please let us know what you're seeing (good and bad alike).
After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements -- hopefully ensuring any appearances Downey Jr. does make aren't as awkward as some recent efforts.
It's hard to deny that online advertising has grown a bit stale, with most ads being some take on ye olde banners. Google obviously has a vested interest in keeping us clicking -- so it's launching its Art, Copy & Code project to liven things up. The initiative sees Google experimenting with partners to see which concepts garner the most interest. Among the early field tests is the "useful marketing" of Volkswagen's Smileage app, which uses a Google+ Sign-In to share media from a road trip; there's also an upcoming internet of things experiment that may involve talking shoes, among other wireless-aware objects. The full scope of Google's advertising outreach will have to wait, although the search firm plans to show and discuss some of its plans at South by Southwest this week. Companies that haven't been getting much attention from old-fashioned, picture-based pitches may want to give the project a closer look.
Via: Google Official Blog
Source: Art, Copy & Code
Google may be doing more to boost Motorola's presence than whipping up a new device strategy, if rumors are true. AllThingsD claims that Google has poached Samsung's American VP for strategic marketing, Brian Wallace, for a roughly equivalent role at Motorola. The move would not only give Motorola a high-profile executive who's had stints at companies like RIM, but one who's not afraid of taking the competition head-on: Samsung's TV ads poking fun at iPhone launch queues appeared under Wallace's tenure. We've asked Google, Motorola and Samsung whether or not the shift is real; Motorola won't comment in either direction, and we haven't heard from the remaining two. If there's any truth to the story, Motorola might have a stronger carrier-independent sales pitch than the occasional dystopic TV spot.
21/12/2012 - Instagram rolls its ToS back to the previous version after uproar, will 'take time to complete its plans'
After the Wall Street Journal notified Google of this loophole, the company promptly disabled it and duly apologized, adding that it didn't realize that its +1 system would plant tracking cookies on a user's device. "We didn't anticipate that this would happen, and we have now started removing these advertising cookies from Safari browsers," Google's Rachel Whetstone explained. "It's important to stress that, just as on other browsers, these advertising cookies do not collect personal information." An Apple spokesperson, meanwhile, issued the following statement: "We are aware that some third parties are circumventing Safari's privacy features and we are working to put a stop to it."
WSJ: Safari loophole lets Google track Apple users through web ads originally appeared on Engadget on Fri, 17 Feb 2012 07:04:00 EDT. Please see our terms for use of feeds.Permalink | The Wall Street Journal | Email this | Comments
03/12/2010 - Businesses Must Get Smart with Mobile
18/11/2010 - Apple's iAd Coming to Europe in December
14/01/2010 - iVdopia Launches Talk2Me Mobile Advertising Solution
iVdopia is an ad network and platform for the iPhone to enable both application developers and advertisers to simultaneously monetize their applications.
Smartphone.Biz-News.com recently had the pleasure of interviewing Marcus Ladwig, Co-Founder and Chief Operating Officer of Peperoni Mobile & Internet Software and discussing the use of mobility services, how businesses are expanding, and what the future has in store for businesses and Peperoni alike.
Verizon Wireless and AT&T engage in legal fisticuffs over ad slogans originally appeared on Engadget Mobile on Tue, 28 Jul 2009 09:01:00 EST. Please see our terms for use of feeds.Read | Permalink | Email this | Comments
INTERVIEW: Location-based advertising (LBA) is still in its early stages - and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.
INTERVIEW: Mobile operators are searching for new and innovative ways to generate revenues beyond service plans.
Julien Oudart, sales and marketing director for French mobile advertising company Sofialys, tells smartphone.biz-news about the opportunities open to carriers from opt-in subscriber databases.
16/04/2009 - MobiTV Readies European Expansion As Momentum Grows
INTERVIEW: Anders Norström, managing director of MobiTV Europe, talks to smartphone.biz-news about the company's expansion plans and the growing consumer appetite for mobile TV.
The California-based operation now offers content and primetime channels to over 6 million subscribers on more than 350 handset models on its managed mobile media service.
04/03/2009 - INTERVIEW: Ofer Tziperman, President of LocatioNet
Ofer Tziperman, president of LocatioNet, spoke in detail to smartphone-biz.news about its free navigation and local search service amAze.
A pioneer of ad-funded mobile applications, he gave his views on the revenue model's future prospects - and the benefits of targeting mobile users with location-based adverts.
The smartphone market is likely to see big changes in 2009 - not least in how revenue is raised for services and content.
Kris Kolodziej, CTO and vice president of business development with Spime, told smartphone-biz.news that advertising could begin to subsidise the cost of location-based services to consumers in 2009 and 2010.
29/01/2009 - AdMob Strengthens Position With $ 12.5m Funding
The mobile ad network AdMob has raised USD $12.5 million in a further round of venture funding.
The new investment is its third round of funding, which now totals USD $28.2 million.
25/01/2009 - Admob Broken? Seattle iPhone Developers Cry Foul
2. We spent our daily ad budget in 5 minutes when we had delivery rate
set to be evenly distributed through the day
06/11/2008 - Advertisers Need To Adapt To Mobile Internet
Internet advertisers will need to create campaigns that work with multiple devices and display sizes if they want to benefit from growing mobile advertising revenue.
That's according to telecom analysts Berg Insight, who say a significant proportion of mobile advertising revenues will actually derive from mobile Internet users accessing conventional web sites.