Number of results 21 for advertising

17/04/2014 - Google earnings focus on the search and ads that actually pay the bills

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With all the modular phone concepts, balloon internet projects, robots and drones it can be easy to forget Google's main business angle: search and advertising. Google reported its first quarter earnings today and didn't have much to say about our favorite topics -- we'll hear more about those at Google I/O in June -- or even its pending sale of Motorola to Lenovo. Responding to an analyst's question, Google execs Patrick Pichette and Nikesh Arora mentioned the need to "keep evolving (search) results," as it increasingly serves up info (sports scores, TV listings, restaurant menus) on its own website instead of just providing links. That's probably also behind its push for Google Now results that bring up relevant info before the user even asks, on the desktop and mobile. In a brief reference to the Chromecast, Pichette called the $35 device a hit, mentioning the over 3,000 developers had signed up to build apps since the launch of the SDK.

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Source: Google Q1 2014 earnings


07/04/2014 - White House has had legal talks with Samsung about that Presidential selfie

It isn't quite the selfie-retweeted-'round-the-world, but that hasn't stopped the White House from answering questions about David Ortiz's impromptu snapshot with the president. Obama's senior advisor Dan Pfeiffer made an appearance on Face the Nation to talk about serious matters like the state of the Affordable Healthcare Act, but didn't shy away from host Bob Schieffer's questions about the above picture (those start around the 5:47 mark). Pfeiffer said that the president didn't know anything about Samsung's connection with Big Papi, and that whenever someone is using the president to promote a product, that's concern for the White House's counsel. On the topic of legal action, Pfeiffer said that the while the White House has spoken with Samsung, he'd rather leave the outcome of that conversation between the lawyers. "Maybe this will be the end of all selfies," he said. We can only hope.

[Image credit: David Ortiz, Twitter]

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Source: YouTube


25/02/2014 - Twitter search results get advertising via 'Promoted' users

There you are, leisurely perusing Twitter (as one does), when the stinking funk of marketing speak smacks your cerebellum like a Mack truck: "Want to grow your presence on Twitter? Reach more people with your Tweets using Promoted Accounts. Learn more today!" It has begun.

Too serious? Perhaps, but today's news that Twitter's "Promoted Tweets" (read: adverts) are now also part of Twitter's search results is unfortunate at very least. For one, it takes the point of search and adds confusion -- why would Pizza Hut's new, hand-tossed pizza show up in results for, say, unrest in Ukraine? Here's hoping the algorithms are smart enough to avoid messy situations like that.

It's long been the case that (contextual) ads show up in Google search results, but in the case of Twitter search we've come to expect an ad-free experience. As Twitter product manager Nipoon Malhotra says in the announcement, "One of the best ways for users to discover what's happening on Twitter is through search, giving users the ability to instantly connect to conversations and topics of interest." That the logic following such a statement goes directly to advertising is, again, unfortunate. We've yet to see any promoted tweets in our search results just yet, but please let us know what you're seeing (good and bad alike).

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Source: Twitter


21/06/2013 - HTC reportedly enlists Robert Downey Jr. in $12 million marketing deal

HTC reportedly enlists Robert Downey Jr in $12 million marketing deal

After shedding several senior execs over the last few weeks, it looks like HTC is looking to recruit, albeit for a different role. In a bid to capitalize on the positive momentum behind its excellent One smartphone, Bloomberg reports that HTC will be recruiting no less than (an actor who plays) Iron Man. Robert Downey Jr. will allegedly feature in promotional campaigns as himself (not the aforementioned Avenger or even a time-travelling Holmes) and will even claim final say over creative elements -- hopefully ensuring any appearances Downey Jr. does make aren't as awkward as some recent efforts.

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Source: Bloomberg


08/03/2013 - Google's Art, Copy & Code revives ads with sharing apps, talking shoes

Google's Art, Copy & Code sparks life in ads with social networks, talking shoes

It's hard to deny that online advertising has grown a bit stale, with most ads being some take on ye olde banners. Google obviously has a vested interest in keeping us clicking -- so it's launching its Art, Copy & Code project to liven things up. The initiative sees Google experimenting with partners to see which concepts garner the most interest. Among the early field tests is the "useful marketing" of Volkswagen's Smileage app, which uses a Google+ Sign-In to share media from a road trip; there's also an upcoming internet of things experiment that may involve talking shoes, among other wireless-aware objects. The full scope of Google's advertising outreach will have to wait, although the search firm plans to show and discuss some of its plans at South by Southwest this week. Companies that haven't been getting much attention from old-fashioned, picture-based pitches may want to give the project a closer look.

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Via: Google Official Blog

Source: Art, Copy & Code


22/12/2012 - Google reportedly poaches key Samsung marketing VP for Motorola

Google reportedly snags key Samsung marketing VP for Motorola

Google may be doing more to boost Motorola's presence than whipping up a new device strategy, if rumors are true. AllThingsD claims that Google has poached Samsung's American VP for strategic marketing, Brian Wallace, for a roughly equivalent role at Motorola. The move would not only give Motorola a high-profile executive who's had stints at companies like RIM, but one who's not afraid of taking the competition head-on: Samsung's TV ads poking fun at iPhone launch queues appeared under Wallace's tenure. We've asked Google, Motorola and Samsung whether or not the shift is real; Motorola won't comment in either direction, and we haven't heard from the remaining two. If there's any truth to the story, Motorola might have a stronger carrier-independent sales pitch than the occasional dystopic TV spot.

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Source: AllThingsD


21/12/2012 - Instagram rolls its ToS back to the previous version after uproar, will 'take time to complete its plans'

After upsetting users with changes to its Terms of Service, Instagram announced tonight that it's discarding some of them for now, rolling back the advertising section to the ToS in place since 2010. Reiterating his previous statement that Instagram never had any plans to sell user photos, company co-founder Kevin Systrom explained in a blog post that instead of trying to create terms shaped around "possible advertising products it had not yet developed" it would come back with complete plans and explain to users "how we would like our advertising business to work." There are still changes to the ToS and privacy policy coming effective January 19th, 2013, which can be reviewed on its website.

Also apologizing for a failure to clearly communicate the company's intentions, Systrom noted that any distribution of user photos has been and still is governed by the separate privacy policy. Instagram's changes came as part of its acquisition by Facebook, and the change-policy-face-backlash-then-apologize dance step is a classic Zuckerberg move. So in light of this backtracking, are you going to watermark all your brunch pics before uploading, jump ship to competing services like Flickr or just keep using / not using the service as usual?

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Source: Instagram


17/02/2012 - WSJ: Safari loophole lets Google track Apple users through web ads
Stanford researcher Jonathan Mayer has discovered a curious Safari loophole that allows Google to track a user's browsing activity via cookie-laced web ads. As it turns out, Apple's browser normally accepts cookies from sites that a user visits, but automatically blocks them from third-party advertisers. As Mayer found out, though, advertisers can still circumvent this filter by enticing users to interact with ads in different ways. In the case of Google, the search giant embedded a "+1" button on ads produced with its DoubleClick technology, as part of an opt-in feature for Google+ users. If a user was logged in to Google+ and had agreed to see +1 ad displays, he or she would have a cookie planted on their device, thanks to a system that sent invisible forms from Apple computers or iPhones. This made it seem as if a user actually submitted the form intentionally, thereby convincing Safari to allow cookies. These cookies were only temporary, with shelf lives of up to 24 hours, but they could open the door for many more, since Safari allows sites to plant them after having received access to install at least one.

After the Wall Street Journal notified Google of this loophole, the company promptly disabled it and duly apologized, adding that it didn't realize that its +1 system would plant tracking cookies on a user's device. "We didn't anticipate that this would happen, and we have now started removing these advertising cookies from Safari browsers," Google's Rachel Whetstone explained. "It's important to stress that, just as on other browsers, these advertising cookies do not collect personal information." An Apple spokesperson, meanwhile, issued the following statement: "We are aware that some third parties are circumventing Safari's privacy features and we are working to put a stop to it."

WSJ: Safari loophole lets Google track Apple users through web ads originally appeared on Engadget on Fri, 17 Feb 2012 07:04:00 EDT. Please see our terms for use of feeds.

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03/12/2010 - Businesses Must Get Smart with Mobile
Smartphone adoption in leading European markets, including the UK, has now topped 60 million, and predictions forcast that by 2013 smartphones will overtake PCs as the dominant web access service. This burgeoning market presents huge opportunities for businesses to maintain contact with consumers 24/7 and influence purchase decisions in ways never before thought possible.

18/11/2010 - Apple's iAd Coming to Europe in December
Apple announced it will expand its iAd mobile advertising network to the UK and France this December, with Germany to follow in January. According to research firm IDC, iAd has signed on over half of the top 25 leading US national advertisers in just four months.

14/01/2010 - iVdopia Launches Talk2Me Mobile Advertising Solution
iVdopia, the advertising technology company, has just introduced Talk2Me ads solution and claims that for the first time, mobile advertisers can customize interactive actions in video ads that include customized social features, which allows for the sharing of ads on Facebook or Twitter.

iVdopia is an ad network and platform for the iPhone to enable both application developers and advertisers to simultaneously monetize their applications.


03/12/2009 - Mobile Business Advertising Made Easy with Peperoni Mobile

Smartphone.Biz-News.com recently had the pleasure of interviewing Marcus Ladwig, Co-Founder and Chief Operating Officer of Peperoni Mobile & Internet Software and discussing the use of mobility services, how businesses are expanding, and what the future has in store for businesses and Peperoni alike.

28/07/2009 - Verizon Wireless and AT&T engage in legal fisticuffs over ad slogans

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Verizon Wireless and AT&T engage in legal fisticuffs over ad slogans
Which North American wireless provider do you think is telling the truth in its advertising? If you answered "none of 'em," you're probably right, but that's not stopping Verizon Wireless from going to court to uphold its commercial honor, having been called out by AT&T earlier this month. VZW took the A train down to US District Court in Manhattan asking that its slogans like "America's Most Reliable 3G Network" be validated, claims AT&T earlier said were false. We're not quite sure why 'ol Blue and White is getting feisty, since it's had its fair share of issues, but maybe this is just some attempt to make the two look like they hate each other in public while exchanging sweet nothings and text messaging price hikes in private. All we know is this isn't the first time carriers have battled over such claims, and it sure won't be the last.

Verizon Wireless and AT&T engage in legal fisticuffs over ad slogans originally appeared on Engadget Mobile on Tue, 28 Jul 2009 09:01:00 EST. Please see our terms for use of feeds.

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20/07/2009 - US Mobile Market Ready for Location-Based Advertising

INTERVIEW:
Location-based advertising (LBA) is still in its early stages - and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.

09/07/2009 - Opt-In Subscriber Database "Crucial" To Mobile Operator Ad Revenues

INTERVIEW:
Mobile operators are searching for new and innovative ways to generate revenues beyond service plans.
Julien Oudart, sales and marketing director for French mobile advertising company Sofialys, tells smartphone.biz-news about the opportunities open to carriers from opt-in subscriber databases.

16/04/2009 - MobiTV Readies European Expansion As Momentum Grows

INTERVIEW: Anders Norström, managing director of MobiTV Europe, talks to smartphone.biz-news about the company's expansion plans and the growing consumer appetite for mobile TV.
The California-based operation now offers content and primetime channels to over 6 million subscribers on more than 350 handset models on its managed mobile media service.


04/03/2009 - INTERVIEW: Ofer Tziperman, President of LocatioNet

Ofer Tziperman, president of LocatioNet, spoke in detail to smartphone-biz.news about its free navigation and local search service amAze.
A pioneer of ad-funded mobile applications, he gave his views on the revenue model's future prospects - and the benefits of targeting mobile users with location-based adverts.

13/02/2009 - Advertising Will Subsidise Cost of Location-based Smartphone Services

The smartphone market is likely to see big changes in 2009 - not least in how revenue is raised for services and content.
Kris Kolodziej, CTO and vice president of business development with Spime, told smartphone-biz.news that advertising could begin to subsidise the cost of location-based services to consumers in 2009 and 2010.

29/01/2009 - AdMob Strengthens Position With $ 12.5m Funding

The mobile ad network AdMob has raised USD $12.5 million in a further round of venture funding.
The new investment is its third round of funding, which now totals USD $28.2 million.

25/01/2009 - Admob Broken? Seattle iPhone Developers Cry Foul
iPhone developers in Seattle are very concerned that Admob's system for iPhone may have some fatal flaws.

Some quotes from a Google Group:
1. We got a 0 increase from our daily average of downloads after 976
impressions
2. We spent our daily ad budget in 5 minutes when we had delivery rate
set to be evenly distributed through the day


And from the developer of BigOven.com's iPhone app:
I spent $500 in a matter of a couple of hours on AdMob at $0.03 per click (leading to what I thought was the download page), and noticed zero appreciable increase in downloads on a current average daily download count of about 15,000.

Hal Mueller does a very nice job of describing his experience on this blog (http://halmueller.wordpress.com)

All in all, it does seem to add up to a big question mark. One problem is that Admob has done a decent job of setting up an iPhone specific ad system. Other systems need to step up and take advantage of this issue.


06/11/2008 - Advertisers Need To Adapt To Mobile Internet

Internet advertisers will need to create campaigns that work with multiple devices and display sizes if they want to benefit from growing mobile advertising revenue.
That's according to telecom analysts Berg Insight, who say a significant proportion of mobile advertising revenues will actually derive from mobile Internet users accessing conventional web sites.

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