27/08/2013 - Broadcom adds WiFi Direct to its embedded device platform, furthers our internet-of-things future
Broadcom, wireless. Peanut butter, jelly. Together, they just work. So today's announcement that the company is adding WiFi Direct to its WICED (Wireless Internet Connectivity for Embedded Devices) platform feels pretty natural. The firm believes that WICED Direct will allow OEMs to develop wearable sensors -- pedometers, heart-rate monitors, keycards -- and clothing that transmit everyday data to the cloud via a connected smartphone or tablet. This would help push along the internet of things movement that's been bandied about so much recently, and maybe even ensure you aren't locked out of the house again.
If you hadn't noticed, Qualcomm has a strong grip on the LTE chipset market. While there's certainly exceptions like Samsung's in-house designs, the company is often the gatekeeper for modern 4G. Broadcom chief Scott McGregor isn't going to let one of his main rivals claim such large swaths of the mobile world; he tells investors that his company will have test samples of its own LTE chipsets in 2013, acknowledging that the company is "not there" with its progress towards advanced wireless. That there's no technical details or shipping targets won't much help for phone makers (or us), but it's a welcome break that could lead to fiercer competition and, hopefully, lower costs for fast mobile data.