Today at CTIA 2013, Verizon announced an exclusive partnership with Jennifer Lopez to create a mobile company catered to the Latino market. Called Viva Movil, the new entity will be headed by Lopez and boasts Big Red, Brightstar and Moorehead Communications as partners. The idea behind this venture is to offer an enriched customer retail experience with specialized stores that feature device demos, dedicated play areas for children, bilingual staff and online options will be available on the company's site, which went live today. Since Verizon is the exclusive wireless partner, it's a safe bet that we'll see devices that are branded to the carrier, albeit with a different marketing approach. As majority stakeholder and "kind of the Chief Creative Officer," J Lo has a large amount of interest in the company's success; in fact, the A-list celeb is sweetening the launch with her own exclusive line of smartphone accessories. The first store is slated to open mid-June, with more coming before the end of the year in other densely-populated Latino areas.
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In a recent conversation with the Canadian Wireless Telecommunications Association we discussed the growth of wireless in Canada. I would like to share some Canadian statics with you: At the end of June 2010, Canadian wireless phone subscribers numbered 23.4 million Half of all phone connections in Canada are now wireless Advanced wireless networks that support handsets such as smart phones and Internet sticks are available to 96% of Canadians In 2010 80.5 million smart phones were sold in Canada Smart phone penetration in Canada is at 31% 300,000 Android phones are activated each day in Canada Based on those statistics, I am confident that growth will continue not only in Canada but worldwide. Most individuals are foregoing a traditional landline phone and using the internet or smart phone to make the majority of their calls. So now the focus becomes who can provide the best rates and quality. This is an opportunity for a service provider to capitalize on how they can offer a service that is different from the others, that will continue to allow them to grow as a provider and offer features that are not available with the “traditional landline phone”. At IPsmarx we offer solutions that will allow you to be a successful service provider. Our newest innovative development IPsmarx Breeze will allow you to offer this wireless mobility to your customers. This unique product line allows for SIP-based calls to be made using popular smart phones and devices, such as iPhone, iPod Touch, iPad, Android, and Windows Mobile. And who wouldn’t want all the great features that it comes with, such as Call Forwarding, Voicemail to Email, and Music on Hold, Custom Wallpaper and the ability to transfer calls. And let’s not forget, most importantly making cost saving calls using the internet.
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