Number of results 12 for location-based
TripAdvisor, Google, PayPal, Heineken, LocalSocial, Qubulus, AKQA, Ogilvy, Vodafone and 120+ LBS and Mobile Marketing professionals to meet in Amsterdam – Attendee list just announced for the 3rd Annual Location Business Summit.
With cell phones increasingly becoming the nexus of the burgeoning markets for navigation and Location Based Services (LBS), the use of GPS technology in such platforms is set to explode during the coming years, according to iSuppli.
According to a new report from Berg Insight, mobile location-based service revenues in Europe are forecasted to grow from € 220 million in 2009 at a CAGR of 12 percent to reach € 420 million in 2015.
INTERVIEW: Location-based advertising (LBA) is still in its early stages - and has so far mostly been rolled out in European markets, including France, Romania and Germany.
Now TechnoCom has brought a mobile advertising and marketing content delivery platform to the US where it believes the opportunities are huge.
Smartphone.biz-news spoke to Janice Partyka, vice president of external affairs at TechnoCom, about its SpotOn GPS application and plans for combining location-aware advertising with navigation.
INTERVIEW: Tony Jebara, chief scientist for New York start-up Sense Networks and a professor at Columbia University, tells smartphone.biz-news how location-based data is being used to predict consumer behavior and preferences.
Jebara, who is delivering a keynote presentation at this year's MetaPlaces09 conference, said the results can be used to highlight hot spots where different urban "tribes" gather - but can also give advertisers a better idea of where and when to advertise to certain groups of people.
12/05/2009 - Vodafone Plans App Store For 289m Customers
Vodafone is joining the increasingly busy application store game by launching its own venture in a number of European markets later this year.
The mobile operator will take a 30 per cent share of all app revenue - mirroring Apple's App Store.
21/04/2009 - Maps Upgrade Expected For BlackBerry OS 5.0
RIM's plans for its soon-to-be unveiled BlackBerry OS 5.0 include an overhaul of maps and messaging options.
BGR reports that the Canadian smartphone maker is bringing in new maps features, including displaying the address location of a message - such as email, text or PIN.
The smartphone market is likely to see big changes in 2009 - not least in how revenue is raised for services and content.
Kris Kolodziej, CTO and vice president of business development with Spime, told smartphone-biz.news that advertising could begin to subsidise the cost of location-based services to consumers in 2009 and 2010.
04/02/2009 - Google Launches Latitude Friend Finder Service
Google has launched a new mobile service called Latitude that lets users see the location of friends who opt to share their whereabouts.
It adds to the existing location-awareness function on Google Maps but is also an iGoogle gadget for a computer.
The idea that it's not necessary to know someone's exact location for mobile social networking to work successfully might seem a little bizarre.
Yet Mobiluck's Patrick Lord believes just that. The marketing director for the Paris-based start-up insists a GPS-enabled smartphone isn't needed for location-based networking to succeed.
21/01/2009 - Will GPS-enabled Smartphones Avoid Handset Slowdown?
Demand for GPS-enabled mobile phones will slow in 2009 but will avoid the fall in shipments expected to affect handsets generally.
At least that's what ABI Research is predicting. It forecasts that feature-rich smartphones will post year-to-year unit growth through the current economic downturn.
06/11/2008 - Social Networking Will Drive LBS Uptake
Subscriptions to location-based mobile social networking sites will total 82 million by 2013, according to a report.
ABI Research says the growth in mobile location-based social networking will be a key driver for the uptake of location-based services.
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